Although parts of the Borough lie close to Nottingham, Rushcliffe has a strong identity of its own. The main centre of population is West Bridgford, where over 40,000 of the Borough’s population over 120,000 live. The remainder of the district is largely rural, with the centres of population split between small towns and villages.

West Bridgford, a leafy suburb, and has a lively town centre, offering a range of shops to cater for most everyday needs, with plenty of low-cost parking – and there are three large superstore shopping developments in the area.

For those who prefer life in the country, Rushcliffe offers the best of both worlds: the delights of rural living coupled with good transport links for getting to work and to other parts of the county and country. Some of the most delightful small towns and villages in Nottinghamshire lie within the Borough boundaries. The largest include Bingham, Radcliffe-on-Trent, Cotgrave, Keyworth, Ruddington and East Leake. Each boasts its own schools, shopping centres, health care facilities and leisure activities.